Backbase and Seven Join Forces to Drive Digital Banking Innovation in the MEA Region

This article is brought to you by Backbase

Backbase, a global frontrunner in Engagement Banking, has entered into a strategic partnership with Seven, a consulting firm based in Morocco that specializes in the integration of digital and AI solutions. This collaboration combines Backbase’s Engagement Banking Platform with Seven’s profound expertise in digital banking transformation, establishing new standards for innovation and customer experience across financial institutions in Africa and the Middle East.

Recognized for its transformative impact on digital banking services, Backbase empowers banks to deliver personalized and seamless experiences for their customers, enhancing digital adoption and engagement while enabling banks to mitigate technical debt and improve operational efficiency. Through its partnership with Seven, Backbase aims to expand its presence in the region, leveraging local knowledge and insights to roll out next-generation banking solutions.

Empowering the Region through Innovation

Seven, celebrated for its strategic emphasis on digital transformation, data strategies, and product innovation, aligns seamlessly with Backbase’s vision to redefine banking. Together, they will provide financial institutions with the essential tools and strategies needed to navigate the complexities of digital transformation, customized to meet their unique operational needs. Seven’s extensive banking expertise will enhance both Backbase and its clients in the MEA region. With strong project management and implementation capabilities, Seven will support the design, integration, and delivery of Backbase solutions, enabling faster and more efficient execution.[1]

Aymen Daoud, Regional Head North and West Africa at Backbase, commented, “Our partnership with Seven is vital in delivering exceptional digital banking solutions to our key markets in Africa and the Middle East. Their deep understanding of the local banking landscape, combined with our leading Engagement Banking Platform, empowers us to transform how financial institutions operate in order to achieve growth, operational excellence, and customer satisfaction in Morocco and beyond.”

Jalal Benabdouh, Managing Director at Seven, expressed, “As a key player in digital transformation within financial services, we are excited to announce our alliance with Backbase and to offer our clients a cutting-edge digital banking platform. Our commitment to driving innovation for our banking partners is set to make a significant impact on the digital banking landscape in the MEA region, adding substantial value to their digital endeavors. This partnership underscores Seven’s long-term commitment and investment in delivering the most advanced and innovative solutions to our clients.”

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