DailySun
Durban – In an era where digital technology dominates, Enkanyisweni Church of Christ in Zion (CCZ) stands out as an exemplary model of how faith-based organizations can harness social media and online platforms to disseminate the message of God.
Established in 1981 by the late Professor PDP Sithathu, Enkanyisweni CCZ has impressively evolved since its foundation.
Starting from modest origins in Mtubatuba, Gunjaneni, the church has blossomed into a thriving community with multiple branches across various locations.
“What sets Enkanyisweni CCZ apart is its commitment to empowering the youth,” noted Pastor Sicelo Ngobese.
The church features a choir that excels in the Gospel music realm, with their latest album titled “Inyoka” gaining significant popularity on social media.
This choir is integral to the ministry of Enkanyisweni CCZ, using music as a means to convey their message of faith and hope.
Nonsikelelo Mlambo, a member of the youth choir from Enkanyisweni CCZ, shared: “The church has an upbeat and vibrant youth community, which is why our participation in producing the latest album has been so inspiring for us.”
By involving the youth, the church not only equips them with vital skills and experiences but also ensures that the message of faith and hope is passed down to future generations.
In recent years, Enkanyisweni CCZ has fully embraced the digital age.
The church has established a strong online presence through its website and social media channels, creating avenues for sharing their music, sermons, and community news.
Nqubeko Zulu, a member of Enkanyisweni CCZ’s social media and marketing team, observed: “Our latest album, which has been trending on several music platforms, highlights the success of our digital strategy.”
By leveraging the power of social media and online platforms, Enkanyisweni CCZ has effectively expanded its audience reach.
“Empowering the youth while embracing the digital era ensures that the church’s message of faith and hope will continue to inspire future generations,” Zulu added.
Their music, blending traditional and contemporary styles, resonates with a wide array of audiences across different cultures and age groups, especially on TikTok.
Lucas Sithathu, songwriter and choirmaster, remarked: “The church’s online presence has enabled us to maintain connections with individuals who may not be able to attend our physical services.”
As Enkanyisweni CCZ navigates the digital landscape, it is clear that the church is set for a promising future.
Choir leader Sbukelo Zulu stated: “With our dedication to sharing the message of faith and hope, alongside our readiness to embrace new technologies and trends, the church will continue to make a positive impact on lives worldwide.”
Enkanyisweni CCZ’s accomplishments in utilizing digital media to spread the word of God highlight the church’s commitment to digital innovation.
