
Johannesburg – APO Group (www.APO-opa.com), a leading pan-African communications and PR consultancy, is excited to announce the appointment of Tracy Walakira as the company’s first-ever Culture Ambassador, coinciding with her 10-year anniversary at the firm.
This newly created role signifies her steadfast dedication to the core values of APO Group and her outstanding commitment to fostering a positive organizational culture.
As an Account Director in the PR and Strategic Communications division, Tracy has played a critical role in delivering some of APO Group’s most significant PR campaigns for major clients across multiple sectors within Africa and beyond.
Her strategic insight has been vital in promoting narratives that showcase Africa’s inspiring stories.
Reflecting on her journey, Tracy remarked: “Celebrating my 10-year anniversary at APO Group is both a humbling and exhilarating experience.
“I am deeply grateful for the opportunities to grow personally and professionally while contributing to this extraordinary company.
“My new position as Culture Ambassador is a true honor, and I am eager to actively promote a culture of inclusivity, respect, and collaboration.
“We have built something remarkable at APO Group, and I look forward to further advancing its growth as a leader and an advocate for our values and our people.”
In her role as Culture Ambassador, Tracy will spearhead initiatives to promote APO Group’s foundational values of excellence, accountability, collaboration, diversity, and agility throughout the fully remote organization.
Nicolas Pompigne-Mognard, Founder and Chairman of APO Group, stated: “On behalf of APO Group, I congratulate Tracy on this significant achievement and for her unwavering dedication to her clients and colleagues.
“Furthermore, her well-deserved appointment as Culture Ambassador highlights her exceptional leadership and our commitment to fostering a workplace that celebrates diversity, collaboration, and professional development.”
Since joining APO Group in 2014, Tracy has gained extensive experience in all areas of public relations, significantly bolstering the company’s reputation as an industry leader.
In recognition of her remarkable contributions to clients, she received the Jack Ma Foundation’s inaugural ABH 100 Award in 2023, which honors individuals who have supported the pan-African initiative of Africa’s Business Heroes (ABH) throughout its five iterations.
ABH acknowledged that these 100 outstanding individuals have significantly elevated the initiative through their unwavering commitment to strengthening the African start-up ecosystem.
This accolade serves as a testament to Tracy’s efforts over the last decade and her continuing passion for promoting Africa’s uplifting stories and development through pan-African PR at APO Group.
“The past decade has been an incredible journey, and I’ve had the privilege of working with some of the most inspiring clients and colleagues,” said Tracy.
“APO Group is an exceptionally unique organization, and our shared commitment to shaping Africa’s narrative with enthusiasm and purpose drives all our efforts.
“None of this would have been possible without the support of my family, the trust of our outstanding clients, and our amazing media partners.
“I’m particularly grateful to my team and APO Group for empowering me to lead, inspire, and embody our company’s culture.”
Rania El Rafie, Vice President of PR and Strategic Communications, commented: “Tracy’s decade at APO Group exemplifies the power of passion, perseverance, and a shared vision for excellence.
“Her designation as Culture Ambassador affirms her unwavering dedication to cultivating a workplace that thrives on collaboration, inclusivity, and innovation.
“This milestone embodies the essence of our values and the culture we aim to promote daily – one that empowers our people to grow, excel, and lead with purpose.
“Tracy’s journey serves as an inspiration to us all at APO Group, and we look forward to watching her continue to enhance and elevate our culture to even greater heights.”