
As the festive season approaches and economic confidence in South Africa rises due to recent interest rate reductions and lower consumer inflation, major retailers are gearing up to entice shoppers. However, it’s vital to remain vigilant about pricing and promotions this December to avoid unnecessary debt in the New Year.
While consumer enthusiasm is on the rise, shoppers should stay wary of potential price manipulation tactics employed by retailers. During this festive period, many stores utilize “loss leaders”—a strategy where they sell certain products at a minor loss to attract customers.
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Retailers depend on techniques like loss leaders because they know that once consumers are in store, there’s a high chance they will pick up additional, unplanned items.
Additionally, with the New Year just around the corner, consumers should keep in mind the bills and premium hikes that often accompany January. To effectively sidestep falling into a debt trap this holiday season, it’s essential to plan for December while being mindful of January and the months that follow. With expected increases in household premiums, including medical aid, and ongoing inflation impacting grocery prices, making thoughtful financial choices is imperative.
Here are some crucial tips for budgeting during the holiday season:
1. Stick to your budget: Assess your income and expenses from the prior month, then outline your holiday spending to make sure you don’t overlook any bills or incur debt.
2. Organize your expenses: Identify your household’s essential purchases and compare prices across various retailers. Prioritize buying these essentials first, using any remaining funds for non-essentials.
3. Choose online shopping: Online shopping minimizes temptation by helping you stick to your planned list. Opt for retailers that provide free home delivery.
4. Steer clear of last-minute shopping: Impulsive purchases can lead to inflated prices. Stock up during promotions to avoid rushing into gift purchases.
5. Foster the spirit of giving: Set rules for family gift exchanges, such as limiting gifts to children or conducting a Secret Santa, to help control holiday costs.
6. Utilize rewards: Sign up for rewards programs and use your accumulated points to make your holiday shopping more affordable.
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7. Avoid borrowing: Resist the urge to rely on credit cards or loans for holiday spending. If needed, consider discussing early wage access with your employer instead of incurring debt.
8. Teach children about finances: Use the holiday season as an opportunity to educate children about financial literacy by emphasizing the significance of giving and appreciating simple joys.
9. Plan for January: Be mindful that January often brings extra expenses, including back-to-school costs, which require careful financial consideration.
10. Reassess your budget: As the New Year approaches, evaluate your financial goals and budget. Formulating a clear budget can help you visualize your spending and identify savings opportunities.
As the saying goes, “a goal without a plan is just a wish.” With meticulous planning, you can avoid the festive season debt trap and step into the New Year with better financial control and readiness for the opportunities that lie ahead.
Denise Neethling is the head of marketing at Earned Wage Access (EWA) company Paymenow.
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