DailySun
CUDIS, supported by Draper Associates, has entered into a year-long partnership with UCLA Athletics to promote web3 smart rings among students and athletes.
The wellness company CUDIS, which focuses on web3, has unveiled a one-year collaboration with UCLA Athletics, a prominent Californian collegiate sports program, to highlight its AI-driven smart rings. As per a press release issued on Thursday to crypto.news, this partnership will include campus activations where CUDIS will present its rings to the student body and sports enthusiasts at UCLA.
Moreover, CUDIS intends to establish name, image, and likeness agreements with student-athletes from several UCLA teams, such as men’s and women’s tennis, golf, basketball, women’s gymnastics, and football, according to the press release.
“This initiative aims to inspire discussions about healthy living, performance tracking, and data ownership, while empowering student-athletes to utilize their image and promote the product through their platforms.”
CUDIS
As part of the partnership, CUDIS will also connect with UCLA fans through engaging campaigns, including prize draw opportunities at sporting events, enabling CUDIS to incorporate UCLA Athletics’ branding and link its smart rings to the university’s athletic spirit.
One blockchain ring to dominate them all
Edison Chen, the chief executive of CUDIS, states that the partnership “holds profound significance for us as we contribute back to the community that helped manifest our vision,” and adds, “UCLA is where our journey commenced.”
The smart ring developed by the company employs blockchain technology to track various health indicators, such as heart rate, sleep, stress levels, and calories expended. Built on the Solana (SOL) network, the ring provides users with complete ownership of their health data and personalized wellness suggestions via an AI coach. Additionally, the device features a dynamic rewards system that incentivizes users to adopt healthier habits by allowing them to earn passive rewards for positive behavior.
In September, CUDIS secured $5 million in a funding round led by Draper Associates, with contributions from Skybridge, Penrose, SNZ, Mozaik, NGC, Foresight Ventures, OGBC, Monke Ventures, and DraperDragon.
