Canadians Stockpile 1,461 Cases of Beer to Cope with Trump's Presidency -

The country has been in chaos since November when former US President Donald Trump began to threaten tariffs on Canadian imports and hinted that Canada could become the 51st state—utilizing “economic force” if necessary.

In light of these issues, Moosehead Breweries, the longest-standing independent beer producer in the nation, launched a distinctive product: a pack of 1,461 beer cans, symbolizing each day of Trump’s presidency. The initial batch sold out in merely 11 minutes post-launch, with over 400 interested customers currently on a waiting list.

For approximately C$3,500 ($2,445) — shipping included — the company markets its “Presidential Pack” to enthusiasts across three provinces. This pack is presented in a crate roughly measuring four feet (1.2 meters) in width and height, and it weighs about 1,900 pounds (862 kilograms) — equivalent to two grand concert pianos.

Each crate features an inscription: “Congratulations,” it reads. “You are now 1,461 beers closer to 2029. While we cannot predict how the next four years will unfold, based on how 2025 started, we believe this quantity of beers will undoubtedly come in handy.”

So far, Moosehead has successfully sold 10 Presidential Packs, as reported by spokesperson Brittany Ballentine. However, whether the family-run brewery can keep up with the surging demand remains “unclear logistically,” Ballentine remarked.

Moosehead’s large packs resonate with a national initiative to buy Canadian-produced products while steering clear of American alternatives. In response, numerous Canadian companies have started offering discounts of up to 25% — mirroring the rate at which Trump has threatened to impose tariffs on a variety of Canadian goods — and have explicitly labeled US-sourced products for consumers wishing to avoid American purchases.

The issue of alcohol is also delicate. Provincial governments, which manage liquor distribution in Canada, withdrew American alcoholic beverages from several stores earlier this month as a form of retaliation against US tariffs. Moreover, the beer industry in both countries faces obstacles due to the escalating costs of aluminum lids and cans following Trump’s 25% tariffs on the metal imported from Canada.

Established in New Brunswick in 1867, the same year Canada became a nation, Moosehead has endured under the Oland family — spanning six generations — through Prohibition, the Great Depression, two world wars, and over 150 years of changing trade barriers.

The Presidential Pack represents Moosehead’s latest approach to maneuvering through economic uncertainty.

“Though four years may appear to be a long stretch, together, we will persist and progress as we always have,” the company stated in a news release earlier this month. “One day, one well-deserved beer at a time.”

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